ABSTRACT

The aim of this paper is to analyze the role and significance of diversity and inclusion in contemporary organizations, as well as their impact on business performance, innovation, and organizational culture. Special emphasis is placed on identifying practices that enable the creation of a supportive work environment based on equal opportunities, tolerance, and respect for individual differences. The research includes a case study of Marriott International, a global hotel chain that serves as a leading example of best practices in implementing inclusive policies and managing diversity within the hospitality sector. The case study demonstrates how Marriott integrates inclusive values across all aspects of its operations – from recruitment and leadership development, through internal policies, to interactions with guests and suppliers. The findings indicate that strategic management of diversity contributes to increased innovation, higher employee loyalty and satisfaction, enhanced brand reputation, and sustainable business growth. The implementation of inclusive practices highlights the direct link between an organizational culture that embraces diversity and the realization of economic and organizational benefits. The experience of Marriott International can serve as a guideline for other organizations seeking to improve human resource management practices and create an inclusive, motivating, and productive work environment.

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